Modern “digital marketing agency for chiropractors” understand the value of maximizing their old content through repurposing.
In today’s competitive digital landscape, creating high-quality website content simply isn’t enough on its own.
At some point, repurposing previously published content becomes vital to reach new audiences, drive more traffic, and boost your SEO.
As a chiropractor, letting your hard work go to waste after the initial publication is leaving potential patients on the table.
So when exactly does repurposing become essential? And how can you make the most of your existing content?
Why Repurposing Matters?
Content repurposing entails reshaping, reimagining, reformatting or giving your old content new life. This is used to:
- Attract more website visitors
- Expand your reach and authority
- Save time and money on creating new content from scratch
Some key benefits of repurposing content include:
- Higher rankings and visibility in search engines
- Establishing yourself as an expert voice
- Diversifying marketing channels
According to statistics:
- 91% of B2B marketers leverage content repurposing
- 2/3rd reuse their own previously published content
- Content reuse leads to 138% more backlinks on average
Clearly, content repurposing delivers tremendous ROI. But when specifically does it become vital for chiropractors?
When to Start Repurposing Chiropractic Content
Generally speaking, the sooner you implement a content repurposing strategy, the better.
As your catalog of articles, blog posts, videos and podcasts grows over time, the pool of potential content to reuse expands.
However, here are 3 key signals indicating you should start repurposing ASAP:
1. You’ve Plateaued in Search Rankings
Have your keyword rankings remained stagnant for several months despite regularly publishing new content?
This likely means your overall domain authority needs a boost.
And there’s no quicker way to achieve that than by enhancing and reusing your current content across new formats and platforms.
The more high-quality content associated with your brand, the more credibility you build in Google’s eyes.
Republished and recycled posts essentially act as backlinks to your site which can skyrocket domain authority.
2. You’re Running Low on Content Ideas
Brainstorming new chiropractic content requires time and effort. And inevitably, coming up with fresh ideas every week or month isn’t feasible long-term.
Rather than racking your brain, an easier solution is to start repurposing older posts in new and creative ways.
This saves you the trouble of writing completely new articles while still providing your visitors with valuable info.
3. You Want to Reach New Audiences
Expanding beyond your current clientele is crucial for growth. And reinventing previous content for different formats is perfect for hitting new demographics.
For instance, transforming written posts into a video or podcast opens opportunities with visual and auditory learners.
Migrating old blog articles to new sites also helps acquire readers in different niches.
In other words, repurposing presents new pathways for capturing patients. So whenever you feel your content is becoming stale or failing to attract your ideal customers, reuse and redistribution should be top priority.
How to Repurpose Chiropractic Content?
When repurposing existing materials, aim for maximum diversity across formats, platforms and niches.
Here are some of the most common and effective ways to give old content new life:
Turn Articles into Videos
One of the simplest yet highest-impact formats for repurposing written content is video.
YouTube boasts over 2 billion monthly logged-in users – making it the internet’s second largest search engine.
Creating companion videos for your top blog posts offers immense exposure potential.
Reads can easily be transformed into scripts and given fresh appeal through visuals.
Pro Tip – Break longer articles into multiple shorter videos for easier consumption.
Repackage for Guest Posting Opportunities
Getting published on industry-relevant third party sites is a coveted backlinking win. However, custom writing new articles for guest posting has challenges like ensuring topic relevance.
That’s where repurposing your top content comes in handy. As you likely already optimize for important keywords, reusing these posts on external domains makes perfect sense.
This tactic essentially recycles content specifically for earning backlinks and referrals. outside sites.
Turn Series Posts into Ebooks
Compiling your various content pieces covering a specific theme into an eBook is an extremely shareable format.
These not only demonstrate your expertise around particular chiropractic topics but have high perceived value.
Ebooks also represent the perfect lead magnet for subscribers in exchange for their contact information. This further nurtures your email list for future conversions.
| Original Format | Repurposing Ideas |
| Blog Post | Infographics, Slideshares |
| Podcast Episode | Transcripts |
| Whitepaper | Blog Post Series |
| Video | Audio Only |
The table above highlights just some of the many possibilities for giving existing materials renewed purpose.
Experiment with New Platforms
Lastly, consider syndicating top-performing content onto entirely new platforms.
For instance, a consistently high-traffic blog post could thrive in newsletter or magazine article form.
Reposting on sites like Medium to access different communities is another smart play.
The broader your content distribution across the internet, the more authority is funneled back to your chiropractic website.
