A clean, professional and easy to navigate website is very important to the nonprofit organizations in order to convey its message, goals, activities and needs to the community.
As there is now an abundance of web designs, pinning down the principles of great nonprofit web design services is not easy. In this article, there are five aspects that a nonprofit organization can consider while seeking for a web design provider or in assessing its site.
So, continue reading before you look for nonprofit web design.
Simplicity And Clarity
A simple, clean web design enables a browser to locate information on a nonprofit organization’s activities within a short span. The Web pages should be clear and not have too much content on them, a lot of space should be left white.
It is important to consistently use navigation and menus from one page to another one. Copy should be clear and concise in its writing and avoid complex concepts, or complicated layouts.
Simplicity also improves the loading of the page hence requiring the customer to stay longer on the site instead of immediately leaving due to delays.
Responsive Design
Along with desktop site visits, there is an increasing trend in mobile device’s traffic share. Responsive design adjustments make the layout of the webpage change based on the particular gadget used in viewing.
Components such as navigation menus and calls to action adapt themselves to fit the screen and arrangements pile on top of another. It is crucial to ensure that everyone is treated equally and offered the means to give support; this is where a responsive design comes into play.
This makes all information easy to find and wide enough not to require pinching or scrolling and clear enough not to require squinting regardless of whether the user is on a phone, tablet, laptop, or desktop.
Desire Stimulating Visuals
Relevant and high-quality images and videos increases engagement as people immerse themselves in the work of a nonprofit organization. Photos must depict the organization through its work, its staff and most importantly through the beneficiaries.
A nice example of the use of infographics and data visualization is when they show the impact that the nonprofit wants to make or explain the problem it addresses.
Furthermore, graphics give the sites a more engaging feel to navigate on, as well as providing continuous reminders of branding and non-standard guidelines.
Daily Reminders
Each page of your communication strategy should lead visitors to do something such as donating, signing up for the newsletter, registering for an event, or applying for volunteer work.
Any call-to-action buttons, links, and menus should be differentiated from the rest of the content by size, color, location, or text to make sure that a visitor can find a specific call to action and know what to do next.
By failing to define and follow a clear pathway, nonprofit sites fail to bring the interested visitor onboard as a supporter. The forms also need to be easy to locate, easy to complete and optimized for viewing on mobile devices.
Practice Of Content Management
Website content can be updated by non-technical staff through CMS, to keep such sections relevant as we develop programs, events, or news. Instead of constantly giving developers new request lists and change orders.
Decent content management systems by website design nonprofits allow editors to make batch or even selective changes throughout the website without programming knowledge.
This makes it possible for an organization to provide the general public with information that is up to date and enjoys the attention of the community. Nonprofits can directly post blog articles, add events to calendars, display the most recently uploaded photos, and change text on any page that is needed.
Conclusion
An ideal nonprofit site must involve the organism’s objective without ostentation and jargon, use illustrative, and logical structures and encourage the onlooker to participate.
A readily navigable and responsive layout combined with easy content organization forms the basis to disseminate relevant information and further nurture community connections.
Incorporating these critical aspects during the selection of nonprofit web design services enables the communication of a real sense of mission to serve the goal of the organization through engaging the donors, volunteers, and programs.
